An SEO audit is an in-depth analysis of a website’s compliance with search engine requirements and its "usefulness" to users. This type of audit provides a comprehensive overview of the website’s current state, identifies growth points, opportunities, and prospects for further development.

Why an SEO Audit is Essential:

• to improve website visibility in search engines;
• to attract organic traffic;
• to identify technical issues hindering effective website ranking;
• to analyze content for compliance with current search engine requirements;
• to enhance conversion rates.

Additionally, an audit allows you to evaluate the methodology, quality of work, and competence of your current SEO provider, helping to prevent unnecessary budget spending on promotion.

Stages of an SEO Audit

1. Collecting and analyzing key website metrics: website quality index, number of indexed pages, domain age.
2. Identifying competitors in search engines: comparing the client’s website’s key metrics with those of the top 5-6 competitors.
3. Analyzing the technical state of the website to detect issues such as incorrect redirects, duplicate pages, malfunctioning pages, loading speed problems, and more.
4. Checking the website structure for compliance with search demand and search engine requirements. Formulating a semantic core and clustering it into landing pages. Optimizing URLs and internal links.
5. Evaluating content and optimizing meta tags, headings, images, and other content. Creating a content plan and populating the website with optimized content.
6. Identifying growth points for organic traffic and developing an action plan to improve results.
7. Analyzing the backlink profile: checking the dynamics of external link growth, assessing link quality, and providing insights into spam levels.
8. Reviewing the current SEO provider or in-house SEO team. For agencies, the audit verifies the quality of their services. For internal teams, it offers an external perspective to uncover new development opportunities.
9. Evaluating external factors such as link building, site visibility, bounce rates, user behavior, traffic diversity, citations, and branded traffic.
10. Drawing conclusions and formulating a strategy and work plan based on identified issues and growth opportunities. Recommendations and plans are prioritized accordingly.

What the Client Receives from an SEO Audit

Following the audit, the client receives detailed instructions on what and how to fix. Specifically, they are provided with:

• a list of identified technical errors and issues;
• expert recommendations for resolving them;
• analysis of the target audience and user behavior on the site;
• recommendations for external and internal SEO optimization;
• SEO analysis of competitors and their promotion strategies.

Implementing the auditors’ recommendations can reduce promotion costs, improve rankings, increase traffic, and ultimately enhance conversion rates and profitability. On average, an audit report includes 20-40 specific recommendations for necessary changes.

If you’re planning growth, an SEO optimization audit and other services to improve your website’s efficiency are essential. Turn to professionals with experience and a solid track record of positive client reviews. Let your website—and your business—continue to grow, ensuring stable income.