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Site optimization

Додаткові послуги компанії Romanow Web Studio

Website Optimization

Every service and product provider aims to have a user-friendly website. Romanow Web Studio offers professional website optimization services to ensure maximum efficiency.

On-site optimization is the process of improving various features and parameters of a website to meet search engine requirements. This is essential to ensure the website ranks at the top of search results and attracts more target audience activity.

Main Elements of On-Site Optimization

On-site optimization consists of several elements:

Developing the semantic core and website structure. The semantic core is created in several steps:

analyzing competitors’ activities;
defining the website’s themes;
creating a basic list of several primary keywords;
compiling a list of words and phrases related to the main themes;
forming the semantic core for the entire website and each page individually;
developing a task brief for copywriters based on the semantic core.

For a continuously developing website, it is typical to gradually increase the number of pages, which leads to the growth of the semantic core.

Content optimization. Filling the website with unique, structured, and useful content, enriching text with LSI phrases, highlighting user intent, using synonyms, achieving the optimal "keyword density," and more.
Image optimization and quality improvement, filling in alt and title attributes, and image indexing.
Configuring robots.txt files to guide search engine crawlers on which pages to index and sitemap.xml to list all website pages and their priorities.
Internal linking. Adding links between website pages to guide users from one page to another, improve navigation, and increase internal link equity.
Optimizing headings and meta-tags: adding keywords, maintaining the hierarchy of subheadings.
Implementing microdata: structuring website pages with additional attributes and tags in the code to help search engines recognize content types.
Fixing technical issues such as page duplication and broken links. Configuring multilingual website versions.
Optimizing behavioral metrics for pages and the website overall by improving navigation and updating content.

The ultimate goal of SEO optimization is to increase customer loyalty and trust while reducing the bounce rate.

Work Stages

Website optimization begins with an SEO audit to identify problems. Recommendations are then developed and implemented to fix issues and improve the website’s search ranking. Afterward, regular monitoring and reporting on the results of adjustments are conducted. SEO planning is also crucial during the website development stage, and our specialists can assist with this as well.

We offer technical website optimization services following modern standards. Our clients are guaranteed a high level of professionalism, the shortest possible turnaround times, a personalized approach to each case, and attractive pricing options.

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FAQ

What does the cost of your services depend on?

The cost of website optimization depends on the package of services ordered by the client. The final price is also affected by the size of the site, labor costs for analytics, the number of technical errors, the number of languages, etc. The calculation in each individual case will be individual.

Do I, as a client, need to draw up a TOR for website optimization?

A basic, in-depth technical audit on our part does not require a technical task from the customer. The client's request is usually provided in an arbitrary form.

How will I understand that the technical work you have performed is of high quality?

There are a large number of independent website optimization analysis tools on the market. We provide reports on the work before and after. The technical report describes the details of the work performed, KPI indicators (achieved results), traffic and site positions for certain keywords, data on the number of registrations or order form completions.

When can you see the real results of internal website optimization?

Each order is individual. Sometimes the results are noticeable a week after the work is completed, and in some cases it takes several months. It is also worth noting that internal website optimization may not give a noticeable result in the form of traffic or new customers. However, without it, it is impossible to engage in external promotion. On the other hand, before starting work, we set goals. And when the service is provided, we offer the client a report on how the set goals were achieved.

Is internal website optimization a one-time job?

The main work on site optimization is performed on a one-time and project-by-project basis. However, we offer customers to conduct periodic check-ups of the site's health and technical optimization. SEO specialists conduct regular checks for broken links, the appearance of duplicate pages, forced indexing of new or removal of unnecessary pages. Often, additional optimization of certain pages is performed, the strategy of the approach to content changes. Everything is individual and discussed during personal communication with the client.