Advertising photo creatives are an essential component of modern marketing. They contribute to building a positive brand image, increasing recognition, and attracting new customers. A key element of such creatives is the thoughtful combination of visual elements, colors, texts, and shapes that align with the brand identity.

Banners and teasers play a crucial role in modern marketing and advertising. They enable brands to reach a paying audience through digital platforms. Both formats are strategically advantageous, as they allow targeting specific customer bases and measuring performance effectively.

Advantages of Using SEE-Think-Do Photo Creatives

The SEE-THINK-DO model is used in digital marketing to build an effective strategy for interacting with the audience at different stages of their purchasing decision journey. Key advantages of using this format include:

• increased brand recognition;
• capturing attention and engaging the target audience;
• generating interest through content;
• reinforcing decision-making;
• building trust;
• encouraging a call to action.

Photo creatives are easily adaptable to various digital platforms, including social media, banner ads, websites, and more.

For Which Advertising Channels Are Creatives Designed?

Creative images are used in various digital and traditional marketing channels to attract attention, generate interest, and stimulate audience actions. The main channels include:

1. Social media (Facebook, Instagram, Twitter (X), TikTok, LinkedIn).
2. Contextual advertising (Google Ads, Veb Direct).
3. Mobile advertising networks (interactive ads in apps).
4. Media formats for direct ad purchases (ads on marketplaces like Amazon, eBay, OLX).
5. Push advertising formats (used to re-engage users who have already visited a website or app).

Creative images have universal applications, and their effectiveness depends on how well they are adapted to the specifics of each channel and audience.

Planning and Research

Developing advertising creatives not only conveys a message but also shapes the brand’s image, influences consumers' emotions, and motivates them to act. Additionally, planning and research are the foundation for successful marketing campaigns, including:

• defining goals;
• developing a brand concept;
• analyzing competitors;
• testing and data collection;
• correction and error-checking;
• implementing insights from test operations.

Analytics tools like Google Analytics and social media platforms enable real-time tracking of campaign effectiveness. Planning and researching advertising photo creatives require a strategic approach, creativity, and a deep understanding of the target audience.

Models and Methods for Creating Creatives in Conversion Campaigns

Generating concepts that align with brand strategy is the main task of effective, modern, and successful photo creatives. Various models and methods are used in conversion campaigns to enhance their impact and attract as much paying audience as possible. Key approaches include:

1. AIDA Model (Attention, Interest, Desire, Action): This classic marketing model focuses on capturing user attention and gradually converting them into customers.
2. ODC Model (Offer, Deadline, Call to Action): A simple yet effective strategy for creating creatives in advertising campaigns aimed at quickly encouraging audience action.

A popular example of using the AIDA model for IT course promotion: Attention – "Start a new career in IT in just 3 months without leaving home!"

Using the ODC formula might look like: "Offer valid until the end of the week" or "Buy today while the promotion lasts!"

What Affects the Cost of Creating Advertising Creatives?

The price for advertising creative services depends on several factors:

• complexity;
• content type;
• urgency;
• market type;
• use of third-party resources;
• involvement of artists and designers.

To promote your brand in the virtual and real world, fill out the online form, and Romanow Web Studio's managers will contact you shortly. Entrust the creation of photo creatives to professionals!