The creation of animations that help designers deliver more captivating visuals is known as motion design. It is widely used in movies, music videos, games, advertisements, and educational videos. However, it’s important not to confuse traditional animation with motion design. Traditional animation typically tells a story, like in cartoons, whereas motion design illustrates a specific idea and helps achieve a clear and concrete goal.

For creating video creatives, motion designers are engaged, equipped with skills in storytelling and proficient in software like Adobe After Effects, Adobe Illustrator, Cinema 4D, and Premiere Pro.

Advantages of Motion Design in Video Creatives

1. Increased engagement and viewer interest, achieved through the use of colors, shapes, music, and more.
2. Emotional impact: a significant number of human actions are driven by emotions.
3. High conversion rates: most media users are visual learners, making this format highly suitable for them.

Stages of Motion Design Creation

1. Identifying the target audience and the purpose of the video.
2. Developing the concept and writing the script.
3. Creating sketches of future frames to visualize the idea.
4. Designing characters, animating them, and adding graphic elements using modern software.
5. Recording voiceovers, creating unique soundtracks, and using musical accompaniments to enhance emotional impact.
6. Combining materials, fine-tuning, and producing the final version of the video.

The final stage of motion video creation involves client approval and the final release of the video. However, a high-quality motion product that effectively addresses your objectives can only be developed by a professional. It’s not an area to cut corners. Entrust an experienced specialist with this task, and your investment will yield significant returns.