Website development for medical institutions

The competition among medical institutions is becoming increasingly fierce, so to establish your leadership in the market, you should take care of your online presence. Don’t worry, you’ve come to the professionals, Romanow Web Studio knows what a professional clinic site should be, which will win the hearts of your patients, no worse than Corvalol.

Advantages of a professional website:

Accessibility and convenience: Patients can get information about the clinic, its services and the services of doctors at any time and from any device.
Increasing trust: Patient reviews increase the level of trust in the clinic.
Online appointment: The ability to make an appointment online reduces the load on the telephone line and facilitates the appointment process for patients.

SEO promotion: A well-optimized site helps the clinic rank high in search engines, which increases the flow of customers.

What should be the website for the clinic?

Importance of site structure: Site structure should be logical and convenient so that users can quickly find the information they need. We make sure that your visitors can easily find information about specific services, doctors or contact information.

EAT: The clinic’s website should demonstrate a high level of expertise, authority and reliability, instilling trust in visitors. EAT for medical websites means that every page must confirm the professionalism, experience and reliability of your clinic.

Protection of personal data: The sites developed by us comply with GDPR and national data privacy standards to ensure maximum information security. You care about the health of patients, and we care about their data.

Homepage: The homepage is the face of your clinic. Therefore, brief information about the clinic, main services, patient reviews and contact details should be placed here. We develop the structure of the site in such a way that it is simple and clear for quick orientation of users.

Page of medical services and categories: Detailed descriptions of each medical service, as well as information on technologies and treatment methods, will help patients better understand the clinic’s offers and make an informed choice.

Prices: The price section should be clearly structured, with up-to-date data on the cost of services and special offers.

Contact information: The contact page should contain the address of the clinic, phone numbers, directions and feedback forms.

Photo gallery: Photos of the clinic, doctors and treatment processes will allow patients to better imagine what awaits them and increase the level of trust.

Blog: A blog with useful articles on health topics will support the expert image of the clinic and help attract more visitors to the site. A blog should start with a detailed niche analysis to identify the problems of your potential customers. And focus your content on “exciting” topics for the patient. This way you will show your expertise and win the patient’s favor.

Doctors’ cards: Information about each doctor: photo, qualification, work experience. Additional information will help patients immediately choose a doctor according to their principles. This function eliminates such situations as: “I don’t want my husband to go to the gynecologist!” or “Give me a more mature doctor!”.

Reviews of patients: Reviews in the medical niche are very relevant, so you should not neglect them. Imagine how many people have similar diseases, and when they read a patient’s review about the solution to the same problem as his, he will already request a consultation at your hospital without any extra thought. Therefore, reviews and cases in medicine are an important component of success in the market.

Landing pages for key services: Landing pages for specific medical services (for example, dentistry or cardiology) will help focus attention on the most important areas of the clinic and promote them more effectively.

The importance of the clinic’s online presence:

Your website is the face of your clinic on the Internet. We are not plastic surgeons, but we also know how to do things beautifully. Because a potential patient’s first impression of your medical facility is important to us.

How do we make your site effective?

Clear URLs: Clean and logical page addresses make navigation easier for users and increase your search engine rankings. This is especially important for medical institutions, where patients are looking for specific information quickly and without obstacles.
Loading speed: Every second of delay can result in the loss of a potential patient. Our task is to ensure maximum loading speed so that your site not only attracts, but also keeps visitors.
Mobile Responsiveness: Your site should function flawlessly on all devices, from smartphones to laptops. We will provide full adaptation for Android, iOS and other platforms, which will ensure convenience for users.
Search Engine Optimization (SEO): Proper SEO is the key to ranking high in search results. We analyse the most popular queries of your potential patients and integrate these words into the texts on the site, titles, meta-descriptions.
Quality content: Regularly updating your blog with informative and expert articles on health and medical services is a great way to demonstrate the professionalism of your clinic.

Site development process

Task research and competitor analysis: We analyses your clinic’s competitors and tasks in detail, which helps determine the best solutions for your site.
Creating a site structure: The next step is to create an intuitive site structure. We carefully define the main sections, menus and navigation.
Site design: We develop the UI/UX design of the site according to the agreed structure. This allows the client to adjust the design before it is approved. After the design is agreed, we transfer it to the development department, where the team implements the site according to the approved design.
Choice of CMS (Content Management System): We offer a variety of platforms such as WordPress, Woocommerce, OpenCart, Shopify and apply innovative frameworks and technologies – Laravel, React , Vue.js, Next.js, Flask, FastAPI depending on your needs. CMS is a system that allows the customer to independently manage the site, including adding or removing content, etc. We are familiar with all the main and popular programming languages: HTML, CSS, JavaScript, PHP, Python. Such experience allows us to develop projects of various complexity and orientation – from simple sites to complex solutions, to adapt them to a specific customer or task.
Key design elements for a clinic: Your site should be visually appealing and user-friendly.
Development and testing: We will ensure the correct operation of all site elements and their compatibility with various devices and browsers.
Launch and Support: We not only build sites, but also keep them running efficiently after launch with full support.

In general, site development consists of Frontend and Backend solutions. The frontend includes the user interface with which it interacts, including banners, buttons, animations. Frontenders deal with writing HTML markup, CSS and JavaScript settings.

The backend includes the development of hidden solutions that are invisible to the user. They help to create a website architecture that will facilitate stable interaction with the application code. But Frontend and Backend are parts of the same whole and should work harmoniously.

Our company develops sites based on clean code, without using constructors and other ready-made solutions. This allows you to speed up the operation of the web resource. In addition, the use of constructors requires extra costs for regular subscription of plugins. And creating a site based on a template makes your site unique, because other customers can use the same template.

Although at the request of the customer to start quickly, it is possible to make a simple site based on a designer or a template. Individual terms of cooperation are discussed in advance. Our specialists have extensive experience in the development of web resources of various complexity, based on various programming languages and systems.

Upon completion of the work, we do not simply give the client a ready-made site and leave them to their own devices. We will help you understand the working mechanism of CMS and provide technical support (for an additional fee).

Examples of successful projects

You can look at the successful cases of Romanow Web Studio to make sure of the effectiveness of cooperation with us. Clear examples and testimonials from satisfied customers will help convince users that your clinic is trustworthy.

Romanow Web Studio: We create sites that sell!

Looking for a reliable partner to create the perfect website for your clinic? Romanow Web Studio is a team of professionals who bring the wildest ideas to life! We specialize in developing modern, effective websites that not only meet all modern requirements, but also actively attract new patients.

We implement all stages of site development: from analysis and creation of an intuitive structure to launch and ongoing support. We will consider all your wishes and help you become a leader in the medical field.

Don’t delay! Order a consultation and take the first step towards the digital success of your clinic!