Hanarashi
Development of corporate style
Problem
Develop a corporate style for a sushi bar.
Idea
The association with sushi is fish. From the Japanese hanarashi is translated as flower.
Fonts & Colors
Mulish Medium is used for headings and Montserrat Light for body text.
Pattern
Visualization
Business cards and packaging for sushi were developed.
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What is Branding?
Corporate style is the graphic part of the identity: logo, corporate colors, fonts, business cards, packaging, etc. If the brand is designed in a single style, it is easier to recognize and remember.
How is identity different from corporate style?
Identity is the image of the company: its corporate style, corporate values, website, advertising materials and much more. The corporate style can be changed, but the identity most often does not change during the history of the brand.
Haircut, style of clothing, facial expressions, voice make you a special person - in the same way, identity distinguishes one brand from others.
How much does Branding cost?
The cost of developing a corporate style depends on the number of variants of the logo itself, the number of required media and the terms of implementation. For an accurate cost calculation, fill out the form.
