How to Choose the Optimal CMS for Your Website in Sumy: Advice from Romanow Web Studio Experts

Website development is a meticulous, lengthy, and quite costly process. If you want to speed it up, order website creation in Sumy based on modern CMS. These are platforms that allow not only creating websites but also editing them and managing their content. They can be paid or free. By choosing a free service, you can reduce the overall cost of the ready solution.

Romanow Web Studio recommends using WordPress, OpenCart, and Shopify CMS. For each client, we choose the optimal system that can satisfy all their needs.

Responsive Design for Business in Sumy: Why It’s a Necessity, Not an Option

Any business is interested in having visitors stay on their site as long as possible and eventually proceed to the target action. According to statistics, more than 80% of internet users access the network not through computers but mobile gadgets.

When a site loads slowly on a smartphone, or it looks unclear and bulky on a small screen, the user won’t stay on it for long. Also, they are unlikely to ever visit it again. To adapt it for use on devices with any screen size, the following measures need to be used:

• responsive themes;
• clear navigation;
• noticeable CTA buttons;
• maximally simple filling forms;
• disabled pop-up windows;
• proper font;
• compressed images;
• increased button size, etc.

Romanow Web Studio offers its clients to make the site responsive along with developing the main site design. If we are ordered to adapt a site, in some cases, it may need to be transferred to another CMS. Romanow Web Studio performs professional site transfer with their subsequent adaptation and full preservation of the main functions and structure.

SEO at the Development Stage: How to Make a Site Visible in Search Engines

The desire of every site owner is for their resource to always be in top positions in search engine results. But it happens that search engines simply don’t see the web resource. Why does this happen? It’s simple. Because such a site is:

• inconvenient to use;
• slow to load;
• uninformative;
• unclear;
• unstructured;
• oversaturated with content.

Search robots don’t pay attention to such low-quality sites. To optimize a site already at the development stage, the following SEO techniques need to be used:

• create content that meets user queries;
• optimize meta tags;
• add business address in the footer;
• fix all non-working links;
• submit XML site maps to Google;
• make microdata markup;
• check responsiveness.

Thanks to SEO optimization, you can not only bring the site to top positions but also reduce advertising costs and increase the flow of clients, and therefore the company’s profit.

Local Website Support in Sumy: Why It’s Important for Your Business

When Romanow Web Studio is ordered for website development in Sumy, our specialists necessarily clarify plans for promoting the brand, goods, and services. If the client wishes to compete with other companies within a certain region, we offer them to use the service of local site promotion.

This is an effective advertising tool that helps achieve the following results:

• bring the site to top positions in regional search results;
• increase low-frequency traffic;
• increase conversion;
• improve brand recognition.

Local SEO is a useful tool for any business. It helps increase audience loyalty and helps business be competitive at the regional level.

How to Speed Up Site Loading and Improve User Experience

Just imagine this figure — 47%! That’s exactly how many internet users or your potential buyers are ready to leave your site if it loads longer than 2 seconds. Long waiting becomes the main reason for an unsuccessful user experience.

To improve it, site pages need to be made as fast as possible. The following techniques can be used for this:

• minimize the amount of text on the page;
• organize the structure of pages, make a clear distribution of elements;
• configure media loading only when necessary;
• transfer the site to a faster CMS that doesn’t overload the server;
• use video and images in the most modern formats that load quickly;
• adapt the site for work on mobile devices.

Thanks to these actions, you can not only speed up the website but also raise its ranking in search engine results.

Modern Technologies in Web Development: How to Choose the Best Solution for Your Business

Business must track web development trends, this will allow it to be competitive, effective, and productive. In addition, the latest technologies will help keep the site and client information safe, as well as improve the user experience.

To create a unique and best web project for your business, Romanow Web Studio advises using the following technologies:

• CMS. These are content management systems that allow speeding up and improving the process of site development and management;
• AI. Modern chatbots can recognize, interpret, and imitate human language, which allows automating various processes and improving user experience;
• reliable security protocols. In modern business, online security is one of the most important indicators, so it’s important to transfer the web resource to protocols like HTTPS.

Depending on business needs, virtual and augmented reality technologies can be used to attract attention to the site. The Romanow Web Studio team helps determine the technologies necessary for creating an effective site specifically for your company.

Analytics Integration: How to Effectively Track Site Metrics

It’s not enough to just launch a site and wait for it to start bringing profit. You need to constantly analyze its indicators and adjust them if necessary. Usually, traffic volume, user behavior, conversion rate, and other indicators are analyzed.

Doing their analysis manually is a very complex and lengthy process. It’s more effective to integrate the web resource with modern analytical systems.

Romanow Web Studio advises using Google Analytics. Here are the advantages of this tool:

• multifunctional;
• free;
• helps track and analyze traffic;
• helps manage advertising.

With Google Analytics, you can easily find the weak spots of your resource and make it as effective as possible.

Testing the Site Before Launch: How to Avoid Errors

For a site to work effectively and without interruption from the moment of launch, it needs to be pre-tested and found errors fixed. Testing goes through several stages:

1. Visual testing. It checks if all blocks are displayed correctly, tests localized versions, correspondence to the layout, mismatch of color schemes.
2. Accessibility and convenience. The clickability of elements is checked.
3. Functional testing. The correctness of the main site functions, following links, the functionality of filling forms, search, and product purchase are checked. Content is verified, authorization/registration possibilities are checked.

Only after all errors are fixed in the site, and no failures occur during testing, the web resource is considered ready for launch. Romanow Web Studio checks for errors due to unskilled use monthly for another 3 months after launch, eliminates them, and consults on how to prevent them in the future.

Cybersecurity of Your Site: How to Protect Business Online

Statistics claim that hacker attacks on the network are carried out every 39 seconds, and daily around the world, hackers develop more than 300 thousand new malicious programs. This means that to protect your business online, you need to use the most modern means of cybersecurity:

• HTTP protection protocol;
• regular software updates;
• two-factor authentication;
• separation of access rights;
• setting up automatic site backup.

You don’t have to worry about the cybersecurity of your site if you order maintenance and technical support from Romanow Web Studio. Your web resource will be reliably protected from hacker attacks and malicious code.

Order Website Development in Sumy: Your First Step to Success Online

The success of a company online depends primarily on the quality of its site. If you need a fast, informative, and secure web resource, order its development from Romanow Web Studio. Our advantages:

• we develop sites for all business industries;
• we work without templates;
• we take on the most complex projects;
• we train your personnel to work with the site.

We also help with promoting your web resource and provide technical support. Romanow Web Studio will help your business become effective and profitable.